Flowers are an indispensable part of any marriage. They are not only feminine, they also lure people. So we took the petal of a flower and examined it. We saw the ‘A’. We saw the ‘M’. We also saw the details of a petal’s contours. We now merged all three. Voila! A new visual element was born. We christened it LURAM. LURE + A + M. 

We gave LURAM four sides. This visual identity now looked exquisite. The four sides looked symmetrical, signifying ‘infinity’. With the four sides pointing out in four directions, the floral monogram announces Anantmaya’s forthcoming legacy in the wedding invitation industry. 

Gold, the colour used in the logo, represents grandiose and ‘magic’ from Anantmaya.